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The fall and fall of the p-zine - discipline

 

http://home. wuliweb. com/index. shtml

http://www. pshares. org/

The exchange of print magazines has declined suddenly in the last 24 months. This closure of subscriber bases has accelerated dramatically as efficient depression set in. But a losing ground wealth appearance is only in part to blame. The managements of in black and white periodicals - from dailies to quarterlies - disastrous miserably to grasp the Internet's aptitude and budding threat. They were fooled by the lack of opportune and cheap e-reading policy into believing that old behavior die hard. They do - but magazine appraisal is not habit forming. Readers' loyalties are choosy and shift according to comfort and price. The Web offers cornucopial and niche-targeted at ease - free of allege or very cheaply. This is hard to beat and is receiving harder by the day as artless medley among dot. bombs spares only characteristic at ease providers.

Consider Ploughshares, the Literary Journal.

It is a venerable, not for profit, print journal in print by Emerson College, now marking its 30th anniversary. It a moment ago inaugurated its web sibling. The endeavor consumed three years and $125,000 (grant from the Wallace-Reader's Digest Funds). Every title Ploughshares has ever in print was indexed (over 18,000 journal pages digitized). In all, the "website will offer free approach to over 2,750 poems and short stories from past and existing issues. "

The more than 2000 (!) authors ever available in Ploughshares will each argue a not public web page comprising biographical notes, press releases, new books and actions announcements and links to other web sites. This is the Yahoo! formula. Comfort generated by the authors will thus transform Ploughshares into a important literary portal.

But Ploughshares did not stop at this banner features. A "bookshelf" will link to book reviews contributed online (and enlarged by the magazine's own celebrated offerings). An annotated bookstore is just a step away (though Ploughshares' web site does not comprise one hitherto). The next best thing is a rights-management concentration used by the journal's authors to grant online publishing permissions for their work to third parties.

No print literary magazine can beat this one stop shop. So, how can print publications defend themselves?

By being creative and by not surrendering defeat is how.

Consider WuliWeb's illustration of assessment external the in print box.

It is a down-to-earth online attention which enables its users to "send, save and share bits and pieces from print publications". Participating magazines and newspapers print "WuliCodes" on their (physical) pages and WuliWeb subscribers barcode-scan, or manually enter them into their online "Content Manager" via keyboard, PDA, pager, cell phone, or fixed phone (using a PIN). The ceremony is free (paid for by the magazine publishers and advertisers) and, according to WuliWeb, offers these recompense to its users:

"Once you decide to use WuliWeb's free service, you will no longer have to painstakingly "tear and share" print articles or ads that you want to archive or share with colleagues or friends. You will be able to store bits and pieces sourced from print publications eternally in your own secure, electronic files, and you can share this bits and pieces immediately with any add up to of people. Magazine and Newspaper Publishers will now have the aptitude to allocate their online contented more commonly and to offer a richer be subjected to to their readers. Advertisers will be able to arrange dynamic and media-rich comfortable to be a focus for and bring round customers, and will be able to connect more from tip to toe with their customers. "

Links to the communal cloth are stored in WuliWeb's chief list and users gain admission to them by signing up for a (free) WuliWeb account. Thus, the user's mailbox is unencumbered by huge downloads. Moreover, WuliWeb allows for a keywords-based explore of articles saved.

Perhaps the only critical drawback is that WuliWeb provides its users only with LINKS to at ease stored on publishers' web sites. It is a address list ceremony - not a full text database. This creates dependence. Links may get broken. Whole web sites vanish. Magazines and their publishers go under. All the more basis for publishers to adopt this assistance and make it their own.

About The Author

Sam Vaknin is the biographer of "Malignant Self Love - Conceit Revisited" and "After the Rain - How the West Lost the East". He is a correspondent in "Central Europe Review", United Press Worldwide (UPI) and ebookweb. org and the editor of mental fitness and Essential East Europe categories in The Open Directory, Suite101 and searcheurope. com. Until recently, he served as the Cost-effective Advisor to the Control of Macedonia.

His web site: http://samvak. tripod. com


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